SOWHAT

UK-based leisurwear brand SOWHAT sources organic fabric to produce its beautifully comfortable day-to-day attire, gym or night out. This cheerful yet elegant collection was designed and shot by us to deliver on the desired high-end positioning of the brand.

Client

SOWHAT

Request

Production of a lifestyle campaign for the collection; collection and prints design

Team
  • Photographer: Irene Santoni
  • Videographer: Raffaele Palladino
  • Models: Giorgia Guarini; Saet Lee; Erica Danielle
  • Production & Creative Direction: Studio BRG.
  • Collection & Prints Design: Isabella Burgio
  • Hair & make-up: Layla Tu
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high end outdoor fashion editorial of model in printed lemon activewear set by a pool inside a geometric marble structure at a tuscan villa
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high end outdoor fashion editorial of model in floral printed activewear on a tree at a tuscan villa
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high end outdoor fashion editorial close up of model in printed lemon activewear set by a pool
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high end outdoor fashion editorial of model in geometric activewear at a tuscan villa
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high end outdoor fashion editorial of model in printed activewear set in an autumn vineyard
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