Celebrating the launch of the brand's first collection designed by our Founder and art director Isabella, we devised a campaign rooted in an elevated nostalgia, timeless yet contemporary. Additionally, the choice for the e-commerce shots was for them to be on location, playing with the brand's products and the location history: all the garments are presented in front of green wall with a white line representing the court's net, where prfessional players train dail, as visible by the indexical imprints of the tennis balls on the green wall.
Client
Beyond Court
Request
Designing full collection of womenswear tennis gear
Full production of e-commerce and lifestyle campaigns
Team
Digital Photography: Irene Santoni; Irene Sabatini
